Contextual Ads and Design Code Exploits

A few days ago I stumbled upon this website that had some pretty creative code going on. It's a sort of exploit that's designed to improve your overall sponsored ads and affiliate networks CTR. I'm not going to get into the technical aspects of the code in this article but here's how it works.

One quick note before you get started. You should read this whole article so you are prepared to see this great piece of coding in action (it's over in 1.5 seconds). The difference you will see when the page loads will be minor, but could improve your sponsored ads CTR by 20% or more which is a significant improvement. Multiply that times 100 URLs and you've got some serious cash flowing.

Ok here it is. Watch the upper middle of the page when it loads. You will see that the page displays a list of musical instruments with photos, product descriptions and pricing. The product section hangs for about a second or so and instantly shifts the section down the page and replaces it with a big Google sponsored ad. Admittedly, I was in a hurry and eager to click but that shift was timed so perfectly. Great piece of design coding. By the way, I checked out other pages of kijiji and they do the same thing.

Update: They changed the page that I had a linked to. Just look up any kijiji page and you'll see it. I'll post another "discreet" link later.