Tuesday, May 20, 2008

How To Increase Conversions With Persuasive Copy Architecture

I was searching the web today looking for a used copy of Dreamweaver CS3 and I ran across a bunch of Craigslist ads selling burned copies for $30. To good to be true, right? I decided to look up "Dreamweaver scams" and soon discovered this great example of persuasive copy architecture and adsense placement that should probably get an award. You have to read it to believe it.

About halfway down the page of this article they reproduced an email from a viewer that supposedly got scammed 27 times . This is where the sponsored ads blend in with the article almost seamlessly causing the reader to click the ad naturally. If you're looking to increase conversions on your site you should see this great example of persuasive copy architecture.

Here's That OEM Hotscams Article

Update: After I posted this article they have changed the entire look of this page and it no longer reflects the gray hat greatness it once was.

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